New York City-based IGIA was founded in 1992 as a full service direct response marketing and merchandising company with a focus on innovative personal care appliances and state-of-the-art housewares products. The Company has continued to expand its American and international presence, and its rapid, effective, ability to impact marketplaces. IGIA's unique international positioning allows them many "first looks" at innovative products from around the world.

The Company's proven capabilities in new product recognition and marketing are backed with in-house expertise in purchasing, manufacturing and marketing, including complete print and broadcast production capabilities, and its ability to execute and leverage massive print and broadcast media buys. Additionally, The Company's operation oversees its own complete fulfillment centers, ones that have computerized order and electronic check processing, automated manifesting database management and comprehensive customer service.