Since our foundation in 1945, we have been the unrivalled no. 1 in the domestic cosmetic market. This has been made possible by our ongoing quest for better quality, dedication to customer-centered management, restructuring and managerial innovations. These endeavors have allowed us to keep the cost of goods sold (cogs) at the lowest possible level while increasing net sales to 1, 108. 9 billion won in 2001, up by 21. 1% over the same period the previous year. Rather than remaining satisfied with this accomplishment, we are now striving to reinvent the company as a global firm with globally recognized brand power.