Inspired by Dead Sea cosmetics comprehensive beauty care line was founded by a group of experts in dermatology with years of experience and knowledge in the unique components of the Dead Sea - the most highly concentrated natural marine mineral source in the world.The brand brings innovative biotechnology approach, based on the remarkable idea of developing professional grade cosmetic products formulated from precious, natural and unique active ingredients and most advanced cosmetics technology in combination with the famed minerals from the Dead Sea, glorious for their extraordinary health and beauty benefits.