Looking back on about 60 years of experience vileda® is one of the international well-known and leading brands beside O&＃039;Cedar® and Wettex®. The Freudenberg Household Products&＃039; activities are divided into the Consumer Division (some 85% of sales) and the Professional Division. FHP is a subsidiary of the Freudenberg Group, a privately owned German company. For the full year 2009, sales were 626.8 million Euros (2008: 656.3 million Euros).