New Era is a hi-tech enterprise specialised in the development, production and sale of Rare Earth products. The  company has its own research and development bases, and production bases in Shangdong, Shanghai and Shanxi province.


    In the fierce industrial competition, New Era has exploited a series of producs as Cerium Lanthanum, Cerium Nitrate. Cerium Ammonium Nitrate Lanthanum Cerium Hydroxide Carbonate, Lanthanum Cerium Carbonate, Zirconium Oxide , Yttrium Oxide , Aluminium Oxide ,Cerium Polishing Powder, Cerium Zirconium Oxide, Yttrium Zirconium Oxide,Yttrium +Europium to meet the needs of our clients.


    In the rapidly advancing internationalised market, and globalisation, quality is the primary factor to keep an enterprise prosperous. We have imported various advanced checking equipments to ensure the quality of our product. We have trained professionals for strict checking and quality control in order to supervise the process of the production line. We always try our best in producing high quality products to meet the standard of our clients.


    New Era emphasises and cherishes cooperation and opportunities with all clients and co-operators. We believe that long-lasting cooperation and coordination is the best way to promote technological advancement and to improve product quality.


    Market and future represent our view of the value. We aim to achieve present profit for our client, and through communication and cooperation to success in the Rare Earth market.