Zhengzhou Will Gold Co. Ltd. is a comprehensive enterprise with a combination of specialized production, sale and after-sale service. The company holds the principle of €œserving the market, creating value, benefit humanity€ with the enterprise development of strategy of €œtaking the market as the guidance, relying on the technology, reckoning on quality to survive, using the superior as the pursuit, regarding creative as progress power€, and in practice insist the principle of €œpeople-oriented, with morals as the spirit, using the quality to compete, taking innovation as the survival.€ The company is a comprehensive enterprise which majors in drug industry with a combination of development and research, manufacturing and management. The production covers many classes including traditional Chinese medicine preparation and biochemical pharmacy. Currently, it has owned many varieties of preparation and assortment, such as capsules, pills, granules, tablets, tea, etc. It takes the industry chain of health food as the starting point, establishing the core competitive competence around the company€™s leading industries, by continuous merger and re-acquisition on the value chain to realize the control of a production, a market and an industry, which help to enhance the ability of international compete. At the same time of obtaining proceeds through the optimal allocation of resources, company transferring more benefits to customers through the marketing network, so as to realize the ultimate goal of creating value for society. As for the internal management, using process reengineering and modern information technology to fully integrated internal resources, centering on the improvement of customers€™ value, and convert enterprise crucial process to strategic capabilities of providing customers with high value. While we carry out enterprise merger and management output, forming the unique technological enterprise culture.