Zhejiang Haodeng Synthetic Leather Co., Ltd is the first synthetic enterprise in Wenzhou according to the policy of Lishui municipal government soliciting merchants and introducing capital. It is located in Shuige Economic Development Zone of Lishui, Zhejiang with the area of 31,640m2 and architecture area of 18,500 m2. It is 8 km away from city center and 2km from motor west station. The company invested 48.5 millions, introduced advanced dry and wet method of Taiwan and PU production pipelining and postprocessing equipments. The yearly producing ability is up to 8 million meters. The varieties are discolored, chromatography, scraped color, flocking, printing, empaistic, frost, mirror surface leather and so on. They are applied to shoes and caps, garment, case, sofa, motor decoration etc. The company with the idea of ?customer supreme, reputation for principle,? makes friends from the all over the country, sales the more and better products to the market and let demos regale on the beauty of leather. With our country entering into the WTO, it offers opportunities for national enterprises to enter into the international market and participate in the international competition. At bottom, vehement international competition is the competition of talents resources optimization. The hardcore of human resources in company is the management means of seeking talents, meeting talents, comprehending talents, educating talents, using talents, estimating talents, encouraging talents, loving talents, allowancing talents and urging talents to stay. The management characteristic of ?human is the root? becomes the important factor of enterprise management. So, the company can be in incincible position in the vehement competition with establishing the enterprise culture atmosphere of ?human is the root?, developing human resources hardly and applying human resources splendidly.