* Vision: The path Yejimiin paves is for high quality in women&＃39;s health and environment. Based on the customers&＃39; trust and the quality of our products, Yejimiin will grow further to lead the world and future. * Principle: Contribute to the improvement of customers&＃39; lives by opening the way for a clean and pleasant life; being the provider of freshness and the leader in hygiene culture.- Righteous management based on honesty and competence. - Human-oriented management by respecting and developing each and every individual. - Management for Customer Satisfaction through provision of best value to customers. - Ethical management by promoting public interests.