Since its founding in 1992, we asked ourselves from the very beginning the question of Ah, Again with uprightness and principle in our mind, we have always worked hard to get profits from merchants honesty and to change ourselves based on the profit so that we can provide our neighbors and customers with richness and benefits. We always tried hard not to miss little things and we have also exerted efforts not to be arrogant. However, in spite of Peoples struggle, the time has come when these hard works seem to fall short.21st century is the age of digital revolution where change is prerequisite for survival widespread use of Internet made has formed one huge global community that transcends ethnic groups, nations, ideology and phenomenon. Furthermore, rapid development of information communication technology is creating a new world totally different from yesterdays.The changes are common to our daily lives so we must enjoy them. Also, only those who know how to enjoy them may survive.As the first step for such a resolution, we selected a slogan of the year as Think more N Change and even changed our CI to the one that emphasized innovation, a chameleon.