W.E.Trading was established with the purpose of distributing new and exciting surf brands to international markets. By developing and maintaining key strategic business relationships as well establishing a strong, diversified international retail distribution network we plan to maximise their represented brands market exposure, thus creating a steady long term flow of business for the brands as well as themselves.
Our mission is to become the market leader in field of distributing surf brands internationally, while maximising the represented brands market exposure. This will be achievable by insuring long term growth with a strategy of diversifying the retail market penetration for the represented brands across 9 countries, including South Africa, the Netherlands, U.K. France, Portugal, Spain, the U.S.A, Argentina and Peru, world wide.