Medical Market Consulting will evaluate your product or technology, investigate your new business opportunity and provide invaluable information that will increase your chance of success and reduce your risk of failure. Medical Market Consulting conducts Voice of the Customer research (VOC) gathering information form your customers (physicians, nurses and hospital personnel.) We conduct Bulletin Board Focus Groups (internet), on-line surveys, one-on-one interviews and traditional focus groups. The specific technique will be determined by your research goals in order to ensure quality outcomes. Medical Market Consulting provides sophisticated marketing services to the medical community. For more than a decade we have specialized in market research, market planning, product development, strategic planning, marketing communications and new business development geared to the needs of leading medical device manufacturers, medical companies and independent medical practices. Our clients live in a highly charged, fiercely competitive environment. It is essential that they get to market quickly and cost effectively with products that have a high probability of success. Medical Market Consulting has proven time and again to be a key business partner because: We are focused exclusively on the medical and health care markets We have extensive medical, clinical, and health care experience Our senior management conducts all marketing activities on your behalf We are capable of evaluating prototype devices in the field (simulated surgery, laboratory) We work directly with surgeons, physicians, nurses, hospital and health care professionals Medical Market Consulting is a woman-owned business certified by the National Women Business Owners Corporation. We are members of MassMEDIC, Qualitative Research Consultants Association (QRCA) and the NH Biotechnology Council. Medical Market Consulting offers a wide range of marketing services to meet your many business challenges and opportunities. Assess Market Need Define Target Market Investigate Market Conditions Determine Barriers to Market Entrance Quantify Market Potential, Market Mix Investigate Competition Complete a Market Analysis Formulate a Promotional Program Investigate Competition Develop a Distribution Plan Identify Proper Product Positioning Forecast and Project Sales Develop a Marketing Strategy Create a Marketing Action Plan Select test sites and/or physicians for product evaluation Meet with physicians/surgeons to discuss procedural and product requirements Gather feedback on product concepts or prototypes Conduct in-hospital or in-surgery product evaluation Write product evaluation and product requirement document Investigate new markets Research new technologies Identify existing companies in the market Compare competitive products Identify potential mergers and acquisitions Develop a strategic business plan Investigate future technologies Identify competitive companies Investigate competing technologies Research competitive product positioning Identify goals and direction for competitors Investigate the image in the marketplace(customers, competitors, potential new customers) of the company and its products Understand the perceived likes, dislikes, advantages and disadvantages of products and services Learn how your customers feel about you and your competitors Uncover product and service improvements desired by customers Develop a corporate image campaign Prepare corporate communication materials (newsletters, prospectus, corporate brochure) Identify concept and purpose statements for advertising, media and public relations materials Create sales and promotional messages and marketing concepts Design and develop the artistic component to portray the messages Develop product brochures and catalogues, direct mail, advertising, sales collateral materials Prepare a comprehensive advertising and promotional plan Below is a sample of actual projects completed by Medical Market Consulting. We believe strongly in client confidentiality and will not reveal specific client information. Market Research/New Business DevelopmentThis medical instrument company needed to make a go/no go decision on purchasing a new technology and hired us to investigate the potential market. We conducted classic market research to determine the market potential and interviewed 25 thought leaders in the field to gather their input on the new technology. Armed with this valuable information, our client company made the decision to purchase this new technology and developed it into a new product line offering. Product Development Having developed a prototype surgical instrument, this medical device manufacturer wanted to test its functionality and provide feedback to the development engineers. We scheduled 20 surgeons for prototype testing of this device in a bio skills lab (using cadavers). We gathered information on features, benefits, functionality, anticipated use and projected acceptance of the device. With this specific information, the client company made modifications to the prototype and introduced the new product 8 months later. Competitive Analysis An orthopedic company had plans to enter a new segment of the market and sought to gather information on competitors and anticipated new technologies. We interviewed orthopedists and research institutions to identify trends and emerging technologies. We contacted competitive companies to verify information and gather data. Information was cross-referenced, contacts were networked and leads were followed. A competitive analysis was completed which provided this client with background on their competitors and a perspective on future, emerging technologies. Corporate Image Assessment This major orthopedic company wanted to know how its customers (orthopedic surgeons, OR supervisors, orthopedic nurses and hospital administrators) perceived them. We conducted a geographically dispersed, random sampling of 60 of their customers, asking questions about products, service and sales representation. A qualitative report was submitted describing how this company was perceived in the marketplace. From this research, several changes were made in the companys focus and message. Corporate brochures and product literature were changed to reflect this new insight. Marketing Planning / Marketing Communications A start-up cardiology company needed to raise funding and position itself as a new technology leader. Together with them, we reviewed their goals and objectives, defined their target market, investigated market conditions and quantified their market potential. A marketing plan was developed from which a solid business plan could be constructed. We developed a communications program including media and public relations support and produced corporate and product brochures. Physician training materials were created to support the use of this new technology. Funds have been raised, the second generation product has been introduced and the company now has a solid position on the NASDAQ.