This section of your business plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition.

Describe the nature of your business and list the marketplace needs that you    are trying to satisfy.
    Explain how your products and services meet these needs.
    List the specific consumers, organizations or businesses that your company serves or will serve.
    Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.