The theme Tsuruya adopts for golf equiment development is " to provide better products at lower prices". We think this will help you enjoy your game more. We apply it to everything we do from our corporate activities to product manufacture. There is no end to the efforts we make to establish ourselves as a general golf equpment manufacture in the eyes of golf fans everywhere. Just take a look at how we have our hands in every aspect of golf, such as sponsoring our own Japan Golf Tour " Tsuruya Open Golf Tournament ", providing high quality products needed by golfers today through our Golf Engineering Institute and our own administrated manufacturing plant, Moreover we provide a Service System that covers all the fun of the game.

Everything we do is for those who love the game and ensure there are more of you. These are our basics.