almost the same as a traditional one and the different is the special design in the IC installed in the new device, which utilizes the sensory function of infrared ray to turn on the switch," Shih states.

Since the device needs no more touch to turn on the light, it is therefore more durable than its traditional counterpart. So far the device hass passed the test for more than 500,000 times of turning on light without being touched. "I believe the device is the world's first of its kind and has been patented in Taiwan, Japan,Germany, and mainland China. And the one in the United States is pending and believed to be approved soon,"Shih confirms.

The "no touch" switch can be installed in almost any kind of products that need light, mainly lamps. Currently the company uses the swith mostly in its mirrors, making the mirrors look more elegant and become more convenient in use.

"To cater to different tastes in different markets, we are determined to keep developing different designs and patterns for the switch. Different market demands encourage us to diversify the model of the device and this is the market niche we have."Shih notes.

Today A.A.A. Beauty Supply's plant in Taiwan has a total of more than 50 workers, of which, five are designers and product developers. "Compared to the manufacturers in the mainland, we have experienced higer manufacturing cost. So, to be competitive in the world market, we have to devote ourselves to developing more innovative high-end products,"Shih says. "R&D needs strenuous efforts. Our R&D team will watch closely on the market trend and creat the products that meet the market need."

To promote the newly developed "no touch" infrared switch, A.A.A. Beauty Supply is going to actively participate in related international show in the coming year to expose the device to potential buyers.