Thirdeye -T is a technology and innovation company that have created and wholly own &＃039;HoolaNet&＃039;, production tools. We generate dynamic 3D games online with graphics that are equivalent to platform game titles, and we add real-time live updating, brand placement and interactive communications with accurate exposure reporting, key metrics and demographic targeting. Our package includes online 3D gaming with realtime 3D physics and reactive graphics. It includes dynamic ad placement and updating within a live game, both in the game interface and the game 3D game space itself. Updates can be scheduled in a time sensitive manner and our ad server is configurable to run ad campaigns, messages, promotions and competitions, both virally and ingame. All games have video and audio functionalities and full data capture is supported. Registered users can be demographically targeted for messages, invitations, prizes and in-game ads. Our reporting tools can accurately define who is exposed to the game, the exposure of each advert, brand or message, the duration of exposure, the time of day, location, and live response to specific call to action. Our game engine is compatible with both Windows and Mac and functions within all browsers.