Here at the Urban Roots we take influences from various outlets ranging from music, nature, culture, and films. You may see a lot of those influences reflected on our products, but Our primary focus is the people. To provide them with more than just clothes, to give them a taste of how we see the world. Our goal and passion is to motivate and send out a positive message to everyone. No matter how you grew up, rich or poor you are someone and can accomplish anything you put your mind to, just work hard and keep at it and you will overcome anything. With the Urban Roots project here to help, there are no obstacles you cannot conquer.