When Su-Kam was created, the power back-up industry in India was completely unorganized, characterized by poor product quality and low technology. But with a relentless pursuit this customer centric company has made itself the unquestioned market leader today. Armed with Honours in Mathematical Statistics and LLB from University of Delhi the MD of the company immersed himself in understanding how an inverter works and he gained the knowledge that went on to be the guiding light in getting the company to be at the top. He realized that a country like India with a perpetual shortfall in power supply needed a reliable power back-up solution which is a necessity, not a luxury. He was thus determined to give India, the finest products based on the most advanced technologies.