With over 10 years of business experience, Partners Steven Sethi and Kam Aujla have vast knowledge of strategic marketing campaigns and everything from product development to product release. Professional and experienced importers and exporters, the two partners have secured sole distributor contracts with some of the up and coming brands now flourishing in the European market.

The companys' key strength remains in its closeness with its people, as its client base grows Sethi distribution hold on to the key fundamental areas that make the business so successful, 'testing the products with real people, from all walks of life' All the products that Sethi distribution; include in there product portfolio, go through a rigorous selection process.

The products are tested on Four key areas:

Visibility: If the product is aesthetically pleasing
Usability: If the product is user friendly
Durability: Stability of the hardware and software
Desirability: If the product is desirable to the target audience