Altogether Revell has about 300 products in 9 groups ranging from homecare to autocare, healthcare to cosmetics, and perfumes to hometech. Over 90 per cent of them are consumables - to a businessperson it means regular repeat business, even during an economic slowdown. We aimed to be fairer. We sought to be fairer not only to the consumer (in the form quality products at appropriate prices).Our underlying aim was to create a mass consumer and distributor base with a trusting and enduring relationship with the company .