The idea came in 2003. At this time of my life I was going to school at New England Institute of Technology and working at a credit card company in Boca Raton. I was on my way to work when I noticed a shiny object out of the corner of my eye, when I looked closer, I saw a boy riding his bike with foil in the spokes. I laughed and thought it looked pretty cool, then said to myself, Man, you could see that kid coming from a mile away. Living in South Florida I have grown up seeing a lot of people with big, flashy cars. If you turn on Music Television within five minutes, its guaranteed you will see a hot car sitting on custom wheels. A car is a car, but chrome wheels would get peoples attention. Why not enhance the look of bicycles while making riders more visible? It is a no brainer! I started to sketch out my ideas on paper. After I got the basic design idea I thought would work, I took the idea to the computer. Since I was in school at the time pursuing my degree as a webmaster, I had the resources needed to make my vision a reality. On September 13th 2005, Patent #6942302 was issued and it was born.