New Video360 Blog and Podcast to Highlight Innovations in Digital Video, Provide Interactive Medium for Industry Discussions WHAT: Texas Instruments Incorporated (TI) (NYSE: TXN) today launched the Video360 Blog and Podcast, two new interactive forums about the latest innovations in digital video. The Video360 Blog will present recurring Web log entries from TI experts in digital video on topics ranging from product development cycles to identifying and exploring new markets. The Video360 Podcast, available in audio-only and video versions, will feature industry news, roundtable discussions, technology updates and practical tips for anyone interested in the development of digital video applications. Both Video360 forums will include comment posting areas for reader and listener participation. WHO: The first round of Video360 Blog entries includes postings from Gene Frantz, TI principal fellow, as well as other members of the TI leadership and technical team. The first episode of the Video360 Podcast features a question and answer session about the future of digital video with Greg Delagi, vice president of TI’s Worldwide Digital Signal Processing (DSP) Systems operation, and Ray Simar, TI Fellow and senior DSP architect. The Video360 Podcast is hosted by John Dixon, TI DSP marketing manager. WHEN: The first Video360 Blog entries and the first episode of the Video360 Podcast are available today. Future blog entries will become available on an ad hoc basis. New episodes of the Video360 Podcast will be available once a month. WHERE: The TI Video360 Blog and Podcast can be found on the Web at http://*****/blogs and http://*****/podcast. Those interested in subscribing to the Video360 podcast can also find links to the feed in the most popular podcast directories on the Internet.