Shandong Zhonghui Foodstuff Co., Ltd., a joint-equity enterprise, is located in Huimin County, the hometown of Sun Tzu, the writer of Sun Tzu Art of War, Shandong Province, beside the Bohai Sea, in the hinterland of the Yellow River Delta, and adjacent to Weiji Weishi Manor, the national key cultural relic protection unit. The Company specializes in the production of natural colorant as well as the deep processing of agricultural products. Founded in 1997, the Company has a total asset of more than 76.5 million yuan, an area of over 200 mu, and 150 people including 45 professional technical personnel.


Since its inception, the Company has won the honors of Shandong Hi-Tech Enterprise, Shandong Leading Poverty Alleviation Enterprise, Municipal Key Agricultural Industrialization Enterprise, Contract-honoring & Promise-keeping Enterprise, and Advanced Tax Payment Unit. Zhao Jixing, Chairman and General Manager of the Company has been awarded Top Ten Outstanding Entrepreneur, Outstanding Young Entrepreneur and Municipal Bright Star by Binzhou Municipal Government and has been elected as a deputy to the People's Congress for three consecutive years. At present, he holds the office as the vice chairman of the Association of Industry and Commerce of Binzhou City. Since its establishment, the Company, in the policy of Technology-based Revitalization, Specialization and Serialization, has developed caramel colorant, amino acid, edible glacial acetic acid, maltose syrup, red yeast rice (flour), monascus color, and paprika red, with about a hundred varieties of products. Among them, the high color scale red yeast rice project won the second Advanced Technology Award in the Light Industry of Shandong Province in 2007 and was listed in the special plan of Enriching People and Revitalizing County by the Ministry of Science and Technology and Ministry of Finance in 2008. With strong scientific research and technology strength, the Company has established technical cooperation with dozens of universities and institutes, such as China Agricultural University, Shandong Institute of Light Industry, and Shandong Academy of Medical Sciences. The Company passed the certifications of ISO 9001: 2008 and ISO22000: 2005. Its products are popular in China, winning wide appreciation and trust from customers.

In the business philosophy of Customer-centered, Reputation-supreme, Quality-first, First-class Service, Zhao Jixing, Chairman and General Manager with the staff is willing to cooperate with you for a brilliant future!