Shandong XINFENGYUAN Co., Ltd.is located in Boxing XINGFUEconomic Development Zone, Binzhou, close to China�s largest distribution base of boards � historical Xingfu Town, Shandong, with Jidong Railway and National Highway 205 passing through and Jinan-Qingdao Expressway and Binzhou-Zibo Expressway connecting, less than 200 km away from Tianjin Port, Qingdao Port, Qingdao Airport, and Jinan Airport. Since its inception, the company, �Creating China�s Quality Steel Board Production Base� as the business goal, strives to achieve the output sales of several billion RMB, gradually improve the industry chain, and make the diversified development; to manufacture quality products to win customer satisfaction; to achieve sustained and steady economic growth and seek maximized efficiency; to implement sophisticated management with scientific organization and operational efficiency; to have greater and stronger innovation capabilities, and to have what others don�t have and to be excellent when others have; and to build a team of elites to gather internal force. The founder, following the technical standards and service management practices, manages intangible assets consciously and builds a first-class steel company with international influence. In 2005, XINFENGYUAUN was invested and founded, with the full introduction of steel production equipment from Germany with high input and great access into the steel board industry. With an area of over 600 mu, a registered capital of RMB 60 million and more than 600 employees, it integrates research, production, and operation, has China�s most advanced seven production lines of pickling, cold-rolled board, hot-dip galvanized board, prepainted steel board, etc. and is one of the steel producers with the production capacity up to 1 million tons in North China. The galvanized board production line is the first to assort with finishing machine among China�s private enterprises, uses the most internationally advanced galvanizing process, and employs the Germany automatic DC and corrective control systems. It can produce the high-quality galvanized boards and aluminum-zinc foil boards 750mm � 1, 250mm wide and 0.2mm - 0.12mm thick, with an annual 300, 000 tons of quality hot-dip galvanized boards. To ensure stable production, the company, from 2008, invested and built the 800, 000-ton pickling rolled coil production line, the 800, 000-ton 20-roller precision cold-rolled board production line, and 400, 000-ton prepainted coil production line, and formed the integrated industrial scale of �pickling - cold rolling - galvanizing - prepainting�. The company won such honorary titles as �2008 Boxing Advanced Unit of Major Project Construction�, �China�s Outstanding Private Technology Enterprise�, the provincial �Measuring Management Advanced Enterprise�, the provincial �AAA Bank Credit Unit�, Shandong �Contract-honoring & Promise-keeping Model Enterprise�, Binzhou �Contract-honoring & Promise-keeping enterprise�, and �Binzhou Advanced Enterprise�, and took the lead in passing the certifications of ISO9001, ISO14001, and OHSAS18001 among the peers. In March 2010, Yuanda and an enterprise directly under central management - China First Heavy Industries Co., Ltd. entered into a strategic cooperation about the establishment of a new project with an annual output of 1 million tons. It is under the substantive construction and will be put into operation in October 2011. The project is the first to have the independent integration of full range of cold rolling equipment in Binzhou, and achieves the historic leap of board from the construction sector to the home appliances and automotive sectors. Around the business goal �Create a Quality Brand Name, Build a First-class Enterprise�, Yuanda starts from the business improvement and scientific management strengthening, focuses on adjusting HR structure, further optimizes the quality management system, and introduces ERP information management system. Yuanda has always taken �People-oriented, Elites-collecting� as the cornerstone of corporate development. The company gathers 26 senior technicians and managers, and employs 150 graduates, becoming a training base for college students in Binzhou. To meet the development needs, from December 2010, the company sent 40 students to learn in the well-known enterprises such as China First Heavy Industries, Baosteel, in hope for building a great strong technical team. Concerning the workforce building, the enterprise has made planning and improvement from recruiting, training, work settings, welfare pay system, career development management to incentive system, realizing the effective allocation and development of human resources and win-win between the enterprise and employees. Staff training is regarded an important part of enterprise management. Based on age structure, job characteristics, and knowledge structure, the company implements and practices the comprehensive capacity building program of each level of staff. In this way, while maximizing the potential of employees and enhancing staff capacity and enriching their experiences, the company can help employees grow, improve the sense of belonging and loyalty of employees, and enhance cohesion. Standing at a new starting point in face of a new mission, the enterprise will improve the incentive system �Inspiring Employees by Cultural Ideas, Development Prospects, Remuneration Incentives, Work Environment�; for �Giving Employees a Decent Work and a Life with Dignity�, build the high-standard staff accommodation and cultural center, further beautify the factory environment, enrich the cultural life and spiritual life of workers; take �Introducing, Keeping, and Displaying Talent� as the goal of a good management mechanism, maximize the potential of workers, foster staff competence, and achieve the goal �Getting Common Growth with Employees, Keeping Abreast of the Times�; build China�s quality steel base, and with self-transcendence and customer trust, and pave a solid �Yuanda� path for future business success!