HONGDA, locating at the beautiful city, LaiYang, Shandong province, is a big industrial group,one of key company in construction field. It was founded in 1984, with total area of 800,000m 2 ,construction area of 460,000m 2 , more than 3800 employees, more than one hundred million dollars total asset. With more than 20 years development, by using "People with ability, Technology, Brand, Honesty"strategy,the group is becoming stronger quickly. It has founded 16 backbone company in the fields such as construction project, steel structure, concrete equipment, food processing, real estate etc and 62 agents in our nation. In 1997, Hongda passed the ISO9000 Certification. And its products are regarded as "Shandong Famous Brand". Hongda group is regarded as "Civilized company of Shandong province", "Star company of our nation", "Honesty company of our nation", etc. "Pursuing excellence, never satisfaction, progressing forever" is the business theory of Hongda group. It has first level technology center, with more than 100 engineers. From absorbing introduced technology to making research by ourselves, Hongda group has making huge progress. Now,our main products include 13 series, more than 80 products, such as concrete mixing station, concrete pump with boom, tug concrete pump, concrete mixer truck, bitumen mixing station, Soil-cement mixing plant, road roller, tower crane, lifter, etc. Steel structure company has modern producing equipment,can make workshop, warehouse, supermarket, gymnasium, etc. The total production capacity is more than one hundred million m 2 . All the products such as spinach, beans, carrot in Hongda food processing company are exported to Japan, South Korea, Europe market. Hongda real estate company has built up "Longmen big hotel", which is four star standard, locating at the beautiful XIANHE park. Facing chances and challenges, Hongda group decide to quicken management and tech .