There is no better feeling, than feeling Secretly Confident! Hi my name is Jodie and I am the founder of Secretly Confident. Secretly Confident is a very new business which i started in October 2012. . I am based on the Sunshine Coast, Queensland, Australia. After being a flight attendant for over 10 years and travelling the world, I have seen a lot of beautiful creations in the world of lingerie, and now that I chose to stop flying to raise my family, I wanted to bring these beautiful pieces home with me to share to everyone else. My passion for nice lingerie started many years ago, when I was going for my first job interiew. I always remember a wise friend telling me to make sure I wore sexy and sophisticated red lingerie under my clothes, because this makes you feel powerful and confident. So before every interview I have had, I have done this, and I have always felt “Secretly Confident”.