Sadatan Pure Ayurveda Pvt.Ltd. is a R&D and Manufacturing concern based in Nagpur, Central India.
We build on the ancient wisdom of Ayurveda and the rich variety of plant-life in India to develop Beauty and Wellness innovations for modern consumers.
Our product portfolio comprises a wide range of applications for Skin and Hair care, Wellness & Spa products & Natural Cosmetics

Who we are

Established as Puma Ayurvedic Herbals in 1982
Puma, amongst the various brand developed by us, has now been acquired by the House of Baidyanath
28 years of Research, Experience and Knowledge
Developed over 300 formulations for wellness & beauty.
Sadatan was established in 2004
We export to over 12 countries globally, our major markets are France, Italy, Russia, the US and Switzerland.
Launched Iraya, our high-end brand for Spas in 2006. Today Iraya is present at over 45 leading Spas in India and SE Asia

What we do

Custom product development and R&D
Buyers Label Manufacturing for global clients
Iraya- our brand for professional & retail at Spas

About us

Our founding company (Puma Ayurvedic Herbals Pvt. Ltd.) was established in 1980 as an R&D laboratory to study the principles of Ayurveda with a scientific, modern approach.

Our first assignment was to create a natural line of dermatological products that was marketed in India and South East Asia. Subsequently, we broadened our scope of R&D to include not only beauty products, but also wellness, external healthcare, colour cosmetics etc. Since then we have developed over 400 beauty and health formulations for customers in India and Abroad. One of the brands developed by us - Puma comprising 45 products for skin & hair care has been brought by a leading Indian company Baidyanath and they are marketing these products across India and the Middle East with great success.
In due course we established our own manufacturing setup and started marketing our products globally. Combining the best of learning and research acquired for over 25 years, we launched our high end brand for Spas in 2006. After extensive trials and an extremely successful test launch, Iraya was formally launched in 2008. Today, Iraya is marketed through exclusive Spas across India and SE Asia.
However, the bulk of our business comes from manufacturing for well established brands in Europe. Currently, we manufacture products for brands in the beauty, health and wellness industry in Russia, France, Italy, The US and Switzerland.
Procurement

At our Herbal Farm a wide range of herbs are cultivated through organic methods. We also procure our natural ingredients through community-based harvesting projects and from the wild, using sustainable wild-harvesting methods. We have buy-back agreements with several organic farmers in Central India.
The ingredients are brought to our modern, FDA approved plant for testing and processing. Each ingredient is tested for pre-specified essential qualities before entering the production process. All herbs are tested by Ayurveda Doctors for the 5 essential qualities (Panchendriya Parikshan) and by Chemists at our QC Lab.
Manufacturing

We have four distinct lines of manufacturing, and our installed annual capacities are:

Solid Product Line (Creams/Gels/Balms) 225,000 kilos
Liquid Product Line (Shampoos/Moisturisers/Toners) 260,000 litres
Ayurvedic Oil Line (Massage Oils/Base Oils for Balms) 650,000 litres
Extracts line (Dry Extracts/Pulverised Herbs) 720,000 kilos

All manufacturing activities are carried out as per GMP guidelines and each activity is monitored and controlled by qualified technicians.

A new manufacturing facility with a state-of-the-art QC laboratory, advanced machinery and technicians will be operational in November 2011. This facility will include organic farmlands for cultivation of rare herbs, and a new manufacturing line for standardized extracts.