Saboori Exim is a Government of India registered Merchant Exporter of Food Commodities and is also registered as a Wholesaler in the domestic Indian markets. Saboori Exim is registered with the Agricultural and Processed Food Processing Export Development Authority (APEDA).Saboori Foods comprises two partners, Vishal Suneja, Director (Administration & Marketing) and Rohit Dhawan, Director (Logistics & Sourcing). Vishal is a Chartered Accountant from England & Wales and a Financial Accountant from England. Vishal is also the CEO of Fincap, a financial services company. Rohit is a Commerce Graduate and his family runs Madhoram Mohanlal, which is one of the oldest trading firms in Khari Baoli that is the commodities trading hub in Delhi. Rohit has in depth knowledge of the local commodity bourses and is well versed with imports and exports of commodities and spices.Why Saboori Exim? Mission Our philosophy is to build long term relationships with our suppliers and customers by providing high quality merchandise to our customers expeditiously at a reasonable price. To establish a Direct Supply Chain Management System whereby we are able to procure goods directly from the source. The strategy ensures integrity of operations both in terms of qualities and prices. To guide our customers with the latest developments in the dynamic commodity markets to ensure that they get full value for their purchases. To ensure that customer satisfaction is supreme thus ensuring loyalty in a highly competitive environment. Vision To grow the business domestically and internationally over the next few years and make our brands of Riona Rice, Ra Cashew Nut Kernels and Saimeera Barley Malt and Malt Extract household names that imbibe high quality, trust and value for money pricing in this highly price sensitive and competitive business.Our mantra for growth is to offer value proposition to our channel partners to ensure that we have mutually beneficial relationships with our suppliers and customers. Our business model will provide assurance to our suppliers and customers that they will obtain quality products at competitive prices. This will enable us to build long term relationships with our suppliers, customers and channel partners.