In the year of 2004 during a trip to Australia and New Zealand the businessman Iran Riello got in touch with new cosmetic products in that region, where he was introduced to a hair molding wax often used by young Australians.

After getting to know better about the product he was just introduced he felt the need to have a similar product in the Brazilian market, however the difficulty of importing it in large quantities made him to have the idea of manufacturing it in Brazil.

Mr. Iran Riello faced numerous difficulties regarding the quality of raw materials to develop products of high acceptance in both domestic and international markets.
It took him a year of searching and research to find the exact formula to manufacture products the way he wishes - High quality, unique and innovative.

He has started a small industry in a tiny space with the support of SEBRAE ( Brazilian service of support to micro & small entrepreneurs). Throughout this agency he sought necessary learning to industrialize and also the best way of distributing his products.

In a few years the company had reached immeasurable credibility, so they decided to develop a entirely line for professional hair care & treatment.

The outcome was products of high quality and enormous acceptance in this very competitive market. Thus, the expansion to the international market was inevitable.

S'oller Cosmetics completely changed the market by creating the first keratin treatment able to be finisihed few hours after having commenced, right there at the lavatory, avoiding the inconvinience of leaving the product in the hair for days and days.

Nowadays Soller cosmetics is present in the whole country of Brazil and also in 32 countries worldwide, where its Agi Max Brazilian Keratin got very well-known and became a product of desire for hairdressers and final users.

S'oller Cosmetics uses what is the best in the world concerning raw materials, packaging, labelling etc.

Most our our products are Nano Technological and follow the market trend by using natural & organic Amazon Brazilian Rain Forest actives, in order to cope with all professional needs & expections.

We believe in Social Responsibility & Citizenship, for we became partner with the local city hall and created social projects to help with a better world and to capacitate others in the area of beauty.

We do not just manufacturer and sell cosmetics, we make jewels and add feeling & personality on it.

We are a trully Brazilian and Innovative company and tke the opportunity to invite you to use our products and to be part of our history.

PILLARS OF ORGANIZATION

MISSION: To be consumers & professional preferred cosmetic brand, thus ensuring company growth and profitability.

VISION: To consolidate our company as quality reference in the industry of cosmetic; being recognized by employees, partners, customers and everyone engaged with cosmetics.

VALUES: Integrity, loyalty & mutual commitment. Respect for people & teamwork; Appreciation of life & respect for the environment; Entrepreneurship & innovation; Quality & growth.

QUALITY OBJECTIVES
- Meet our customer needs;
- Train and educate our employees,
- Get excellence in all we produce,
- To make dreams come true. To sell emotion & feeling.