INTRODUCTIONRDF is a privately-owned product development and trading company, with operations based in Shanghai, managed and owned by Europeans. RDF serves major retailers all over the world. Our business model is based on developing and supplying LEDs, home appliances and electronics to retailers (or to distributors to the retail chains). The supply consists partly in large one-off deliveries to be sold during retail-catalogue promotions, and partly in on the shelf products that need to be delivered consistently all year round. This strategy has given us experience in large volumes, timely shipping, price negotiation and innovation.PRODUCTS AND SERVICESRDF develops products that stand out in terms of industrial design, packaging & merchandising, as well as product functionality; all at a high quality with an affordable price level. We aim at A-brand quality with B-to-C brand pricing.The product categories that are now generating the most revenues are:€¢LED lights€¢Home appliances (small kitchen appliances and vacuum cleaners)€¢Consumer electronics (MP4, memory products, digital photoframes, iPod accessories) Apart from product-development, we offer services to third parties that assist buyers or sellers get their products €œretail-ready€. Photography, industrial design, user-manual design and editing, translations, quality compliance, packaging design, are services the Retail D€™sign Factory can provide.This two-tiered approach (products on the one hand, value-added services on the other hand) uniquely allows us to deliver on our promise: helping our customers focus on what they do best (selling products) and letting RDF manage the hassle of product management and production management.COMPETITIVE ADVANTAGEUnlike most trading firms and buying offices of retailers, we possess all skills in-house to ensure that all steps in the value chain are controlled by ourselves. Hereto we employ: Industrial Designers, Electrical and Mechanical Enginee