Twenty-year experience at the market of shoe, effective management, active politics of advancement of products allow to the company to arrive at high results. The joined command is a mortgage of productive conduct and development of business! Secret of success of shoe factory "MIDA" in a construction and development of long-term relationships with customers and partners. Due to it "MIDA" continues to develop, arrive at new, higher aims.MIDA shoe factory has been working with representatives in the form of an interactive dialogue: the Head Office in Zaporozhye regularly hold general meetings and conferences where the future collections and aspects of their promotion in the market are discussed.In their turn, the top managers of the factory provide consulting service and practical assistance by organizing product presentations in the assortment departments and wholesale warehouses, coming in person to the representative offices.The main manufacture occupies 2 floors and divided among five sections:Section for cutting upper details;Section for cutting and processing soles;Assembly section pieces for men and women&＃39;s shoes;Line of automatic tightening of footwear;Experimental section.There are highly qualified specialists shoemakers at MIDA factory that successfully solves their tasks. We monitor the quality and improve our technology. But, despite all the improvements, a significant increase in the range and volume of production, the most important in politics "MIDA" factory is a combination of traditional production methods with modern market requirements shoes.PRODUCT RANGE AND FEATURESOne of the main entry points for the manufacture of footwear is modeling. Analyzing trends in fashion, fashion designers, working in a "MIDA" factory broaden its range of models and create promising collection. Creating current and future models helps highly qualified and creative potential of designers. Design models are conducted on modern techniques of Italian and domestic schools of modeling.BASIC MARKETING GOALS AND OBJECTIVES OF PRODUCTIONFoothold in the footwear market in Ukraine by improving product quality without increasing prices. Increase the number of products by increasing production capacity, and as a result, achieve a higher level of sales, due to development of the regions, which have the potential implementation.