Reply International/Reply ehf. are not only dedicated to providing fresh fish of the highest quality to our customers, but also to conducting business with companies and governments that value sustainable fishing practices such as preserving natural habitat, managing native stocks, being cognizant of byproduct waste, and taking other initiatives to support sustainability. Icelandic fishing quotas are strictly monitored by the EEA, the Icelandic government and third party institutions, to ensure sustainable and green fishing.