Rehman Natural Products has a longstanding glorious history of continuous struggle which tracks back to year 1923 when grandfather of Rehman’s established a small baking and confectionery unit at Pakistan. A consistent delivery of an extreme consumer satisfaction with the baking products of a high quality and affordable price made this baking business a hallmark of success on the local setting and soon Rehman’s products became the first consumer choice for general rejoice and social events. In year 2000. Rehman baking unit undertook capacity enhancement for production of COOKIEs with a complete product line extension in this category. Keeping in view growing consumer needs of vitality, consumer quest for using products that save their time and a growing emphasis on natural inputs to consumer products coupled with the category development in juices, spreads categories, Rehman natural products decided to response the changing environment in a proactive manner with defined and well thought out diversification strategy in place for the entire group. Hence the pet bottle juices category was introduced for achieving the first milestone of diversification strategy.