Rainbow was founded by the late Stanley Methven on his father's farm at
Hammarsdale, outside Durban in 1960. He first sold from a stall in central Durban,
Demand for Rainbow's chicken grew quickly, leading to the commissioning of the
first processing plant at Hammarsdale in 1963.

Rainbow is South Africa's largest processor and marketer of chicken.

Rainbow is a fully integrated broiler producer that breeds and rears its own
livestock which it feeds from its own feed mills, processes, distributes and markets
fresh, frozen, value-added and further-processed chicken.

Today Rainbow is no longer simply a chicken producer, but a company that has
placed the consumer at the heart of its business - creating over 4 million
memorable meal occasions every week.

Rainbow operates in the local retail, wholesale and foodservice channels with
four brands - Rainbow, Farmer Brown, Rainbow Simply Chicken and
Rainbow FoodSolutions. It also produces a variety of dealer-own brands for a
number of retailers and wholesalers.