PT. Indonesia Arvicera Mandiri is ‚palm kernel shell trading company‚, which is registered in Indonesia, founded by Mr. Ruddy Soehendar, who for 15 years of his career were spent as a Journalist TV ‚in Jakarta, Indonesia. PT. Indonesia Arvicera Mandiri along with Mr Suhartono wich is, one of the major ‚Palm Kernel Shell trader in the ‚Rengat Riau, Buatan Riau and Jambi. Well supported work experience, strong network and system resources as well as professional and highly experienced work, PT. Indonesia Arvicera Mandiri ‚always strive to provide the best service and comfort in the relationship of cooperation between sellers with buyers.PT. ‚Indonesia Arvicera Mandiri always strive to provide the best service and comfort in a cooperative relationship between PT. Indonesia Arvicera Mandiri‚ with the buyer. in the year 2013, Mr. Ruddy Soehendar and Mr Suhartono, expand its business in the field of exports with plans to add a procurement quota Stockpile Palm Kernel Shell‚ in our company in Padang, where PT. Indonesia Arvicera Mandiri ‚in cooperation with some Plant, and some directly from the Supplier as players purchase at factory, transportation to Stockpile, to shipment and processing of documents, conducted by PT. Indonesia Arvicera Mandiri‚. In addition to working with several established companies in the Group, PT. Indonesia Arvicera Mandiri‚ could also supply the palm kernel shell from other regions such as Riau and Jambi.‚The main focus of our product selection at this stage is, the replacement of coal and other fossil fuels with renewable sources of agriculture, especially agricultural waste such as Palm Kernel Shell. We believe that the approach to ecologically responsible company is now a major approach, which will benefit every productive sector of the economy of each country.We look forward to serving corporate buyers and maintain mutual trust and confidence in business procurement palm kernel shell for Professionals and Proportional. Plan Sales and Market ShareSales Plan is a plan of the product to be sold within one year according to the conditions of demand and supply. Currently PT. Indonesia Arvicera Mandiri partnerships with several suppliers in the area of Padang, Jambi, Bengkulu, Pekanbaru and Riau. Where the supplier is under contract with several palm kernel shell purchase existing Factory in the corners of the field, Jambi, Bengkulu, Pekanbaru Riau, so it qualified for shell oil stock availability on demand from buyers both locally and from around the world with a certain quantity and make sense. in the future PT. Indonesia Arvicera Mandiri with Mr Suhartono as business Partner have plan to increase sales by up to 20%. due the high demand for fuel and still lack palm kernel shell suppliers to the needs of the Foreign Buyer, by developing in other areas that have the potential of palm kernel shell collection in some of Factory in the area, such as Riau and Jambi tailored to the needs of buyers and Borneo with the Barge or Mother Vessel.ABOUT USAlternative energy in this case is Palm kernel shell. Previously, only palm shell is considered as waste or waste that can not be utilized and is only used by millers as the speaker. But gradually turns palm kernel shell can be used as an alternative energy to become bioenergy. Together coal, palm kernel shell alternative fuel is highly prospective with very competitive prices to meet the energy needs of the cement industry, boiler plants, pulp, textile, metallurgy and other industries that continue to increase as the national economic recovery.However, when compared with coal, palm kernel shell are more environmentally friendly, more efficient and can be renewed so that the availability of goods in a long time is guaranteed. With a range between 4000-4300 calories cement, pulp, textiles, iron foundry, food, chemical, rubber tires and other industries will be a significant market share.PT. Indonesia Arvicera Mandiri, Palm Kernel Shell Trading company will be the bridge between the suppliers of palm kernel shell with industrial users in the area of ‚palm kernel shell local buyer or buyer Abroad Asia and Europe with competitive price and professional service. Currently, the greatest demand coming from China, Thailand, Japan and Korea and from Europe following the greatest demand is Italy, Poland and Sweden as well as Germany and Russia.By working with suppliers who have a contract directly with some existing Factory, facilitate PT. Indonesia Arvicera Mandiri is able to meet the needs of consumers of palm kernel shell that are buyers of the PT. Indonesia Arvicera Mandiri both locally and from abroad.MARKETING ASPECTOverview of National MarketsWith the high fuel prices, especially crude oil price continues to soar, making Palm Kernel Shell into alternative options to meet the fuel needs, especially for the paper industry, cement, power plant, boiler plant, rubber processing etc. In recent years Palm kernel Shell began to be the center of attention because of the fuel that is more environmentally friendly, more efficient, renewable, and the price is competitive compared with other fuels. Demand is increasing every year. Besides, the growth rate continues to grow oil palm plantation land efficiency ratio and fruit production continues to increase as technological advances are increasing. In other words, sales leads and business opportunities will be open palm kernel shell future years to come. Plan Sales and Market ShareSales Plan is a plan of the product to be sold within one year according to the conditions of demand and supply. Currently PT. Indonesia Arvicera Mandiri partnerships with several suppliers in the area of Padang, Jambi, Bengkulu, Pekanbaru and Riau. Where the supplier is under contract with several palm kernel shell purchase existing Factory in the corners of the field, Jambi, Bengkulu, Pekanbaru Riau, so it qualified for shell oil stock availability on demand from buyers both locally and from around the world with a certain quantity and make sense. Future PT. Indonesia Arvicera Mandiri with Mr Suhartono as business partner, plan to increase in sales by up to 20%. due to the high demand for fuel and still lack palm kernel shell suppliers to the needs of the Foreign Buyer, by developing in other areas that have the potential of palm kernel shell collection in some of Factory in the area, such as Riau and Jambi tailored to the needs of buyers and Borneo with the Barge or Mother Vessel.VisionConvert fuel oil and other fuels are non-renewable (unrenewable) to alternative fuels that are cheaper and environmentally friendly and renewable (renewable). MissionMaximizing the potential of bioenergy is shell oil (Palm Kernel Shell) to better known and be used for the purposes of daily fuel both industries, transportation, and household purposes.‚MARKETING AND STRATEGYCorporate Marketing StrategyMarketing Strategy Company based on the analysis of 7 P consisting of:ProductPT. Indonesia Arvicera Mandiri partnerships with several suppliers that have contracts to buy palm kernel shell with some millers (Factory) directly in the field, Jambi, Bengkulu, and Pekanbaru Riau region. to provide more competitive prices to consumers and maintain the quality of palm kernel shell. With the support of several Factory and Suppliers can also ensure the supply of to meet demand palm kernel shell buyer with a specific quantity that is realistic in the long term.With the price of palm kernel shell are more competitive, quality is maintained, adequate supplies and professional service will provide a positive competitiveness and optimal in seizing market. Where the palm kernel shell products in accordance with standard specifications in the test labs of the surveyor is Sucofindo, Surveyor Indonesia or Consult International Indonesia.PriceBy partnering directly with manufacturers palm kernel shell production centers, it can provide a very competitive price with quality palm kernel shell. PT. Indonesia Arvicera Mandiri provides convenience in payment system tailored to the demands and needs of buyers and maintain security in the transaction.Payment systems FOB Mother Vessel (MV)FOB Vessel System is a payment system where the entire value of the transaction is paid, with the price of palm kernel shell on board the Vessel to the Buyer in accordance with the Contract, and the Contract Price which agreed between Buyer and Seller.Price Palm Kernel Shell = Price Stockpile + Transport + Stevedoring + Document to above Vessel.The payment system in the palm kernel shell Vessel PT. Indonesia Arvicera Mandiri will implement a payment cash system to the buyer, with the 5-4-1, known as the 50-40-10 pattern Cash payment system with Down Payment (DP) 50% at the signature of the Contract, 40% when the shell existing stockpile has reached 50% of the quota, for example 10.000MT contract, then the items in the existing stockpile 5.000MT, the buyer pays payment 40%, and 10% at the time of loading and document Vessel prepared . Payments can also be Stand By L / C (SBLC), but payment by Cash our priority.‚PromotionThus, the rapid advance of Internet users network users of social networking on the internet then put forward the enterprise promotion in the media.Advertising Media Internet: Websites and social networks on the Internet network, as well as agribusiness communittys sitePrint Media: Brochure and Company ProfilePersonal SellingPresentation and Promotion through direct sales to the buyer or the buyer sales representative in Indonesia.PlacementDistributions made ‚directly to the buyer or consumer with sea transportation services, which PT. Indonesia Arvicera Mandiri also would collaborate with expedition company that has a good track record. Distribution is also done through cooperation with several suppliers for industrial palm kernel shell if there is a local buyer who wanted the contract in accordance with the agreement will be determined by the Seller.PeoplePT. Indonesia Arvicera Mandiri supported and handled by an experienced human resources in the transaction and commodity management palm kernel shell from upstream to downstream of the factory to shipping and handling all related documents.ProcessBy establishing a partnership with some of Suppliers that has a direct contract with the factory in some central areas such as oil palm plantation in the remote desert, Jambi, Bengkulu, Pekanbaru and Riau area, that enables brought to stockpile the wilderness, made ‚a very competitive price so that the buyer can purchase quantity palm kernel shell desirable for the shipment from the port of Teluk Bayur Padang or Port of Talang Dukuh Jambi.Physical EvidenceThe physical appearance of the facility or means of support in selling products such as Stockpile, Factory can be surveyed and viewed directly by the buyer / consumer.Aspects of Production / Purchasing & SalesPT. Indonesia Arvicera Mandiri is a company engaged in trading agro commodities, especially Palm kernel shell are very concerned about the efficiency, quality and supply of the commodity markets. Thus the quality of products, supplying to the issue price of serious concern to the company.Product Dimensions:Palm kernel shell from millers (Factory) and a couple of Suppliers in the field, Jambi, Bengkulu, Pekanbaru and Riau area, that allows taken to stockpile in the Padang. Palm Kernel Shell still in the dry state with characteristics consistent with the results of the lab surveyor Sucofindo, Surveyor Indonesia or Consult International Indonesia:‚Water content (Moisture in analysis) : 20% Max Fiber : 5% MaxAsh Content : 2% ‚ 3% MaxCalories / kg : 4000 - 4300Contamination : 1% - 2%‚ MaxFunction / Product Benefits:as fuel for boilers for the pulp mills or other factories, cement, garments, steel foundries, power plants etc. Palm Kernel Shell can also be used for the food industry by cultivating palm kernel shell liquid smoke to food preservatives and also material for bioenergy.Purchasing Process and Product SalesPalm Kernel Shell of several Factory and Suppliers gathered at stockpile in Padang near the Port Teluk Bayur. From the palm kernel shell stockpile, transported by truck to the boat Vessel Loading and Unloading services company (Stevedoring) and documentation related documents Export Declaration.Palm Kernel Shell Palm kernel shell are fractions left after the nut has been removed after crushing in the Palm Oil mill. palm kernel shell are a fibrous material and can be easily handled in bulk directly from the product line to the end use. Large and small palm kernel shell fractions are mixed with dust-like fractions and small fibres.‚The Palm Oil Plant (Elais Guinensis), considering its three different varieties Dur¯‚ , Pesipher¯‚  and Tener¯‚ , produces an edible fruit similar to an apricot which has inside a nut. During the crude palm kernel shell process the fruit‚s flesh is melted through a steaming treatment. The residual nuts are further mechanically crashed to extract the seeds or Kernels. The crashed shells are called Palm Kernel Shells, a virgin biomass with a high calorific value.Due to high calorific value of palm kernel shell, this commodity has been one of the key biomass material in order to replace fossil fule for steam power plant, however due to more and more study conducted, it value has been elevated. Palm kernel shell are a highly efficient source of energy and do not compete with the animal or human food chain. This makes it a very attractive alternative energy product. Palm Kernel Shell produces far less pollution than traditional fossil fuel and is competitively priced with coal.We all use energy and produce a carbon footprint that harms the planet we live on, but we can also be part of a solution without changing our lives. By using a renewable energy source such as palm kernel shell we can contribute to a cleaner and greener environment.Clean & Green Energy SolutionPalm kernel shell is the waste product of palm oil production and as an energy source burns clean producing little carbon. Palm Kernel Shell does not contribute to acid rain making this energy product a green solution for those companies that desire to reduce pollution and present a greener image.Efficient Alternative Energy Solution.