Mission To position certified organic products of the highest quality in the national and international market and, through its philosophy of production and consumption, to foster respect towards farmers and their work, as well as to protect the environment and the health of our people. Vision To be recognized as a socially responsible company whose business model exemplifies standards of sustainability, solidarity, compromise, and financial success, and to reflect the quality of Mexican enterprise and workmanship through partnerships and associations with enterprises and organisms in favor of sustainable development