ProductoPOP was founded in 1998 as a promotional and merchandising company for International Markets. It was founded by entrepreneurs under the name of In & Out Marketing. In 2003 the name was changed to ProductoPOP as the company shifted focus to a broader aspect of the business and began to design and manufacture its own product lines for some of the major players in the beer, liquor and cigarette industries.

ProductoPOP took shape from what its team members identified as a need in the industry for customized brand merchandising.  Its purpose was to provide brand development support via innovative designs, manufacturing flexibility, and cost efficiency,  creating a much larger impact on the consumer, therefore helping the brand gain attention and increase market share.