Land to Kitchen is a social enterprise established to improve the efficiency of the supply chain of vegetables from the farmer to the consumer. The objective is to deliver farm fresh vegetables to the consumers at an affordable price and simultaneously increase the revenue to the farmers to a higher sustenance level.

The backbone of the supply chain is the Information Communication Technology, which provides greater transparency, enables consumers to place order using cell phone or internet in friendly environment,reduces the non-value added costs, increases the efficiency of the supply chain.