Prime Line, the firm was started in 1986 with the objective of conceptualizing and manufacturing a wide range of fishing tackle equipment and accessories mainly for carp, coarse, sea, fly and competition fishing. Over the years it has interacted with clients from all over the world and is today know for its personal interaction with its clients to understand their individual needs and requirement, get into mutual discussions, give inputs into product developments, make customized samples, put these to tests and finally deliver an end product as per the customers needs. Rather than duplicating products for mass production, Prime Line, prides itself in developing one off products as per its clients requirement. It is the firm s endeavor to constantly research the market, its needs, trends and on its own develop products which it then puts forth to clients for sale. The firm s strength also lies in its reputation for utilizing only the best materials which result in delivering products of the highest order. Timely delivery is what Prime Line also stands for. All products are packaged as per Euro standards (printing of header cards with bar codes, stickers with bar codes and blisters). The firm is also very open to packaging as per the client s individual requirements. Prime Line s client list is from UK, Europe and Eastern Europe. The firm is a partnership set up managed by Mr Prakash Bachani, a Mechanical Engineer by profession.