Our mission is to offer the most comprehensive selection of premium specialty salts, with an emphasis on superior quality, exceptional value, and outstanding customer service. We strongly believe that customer satisfaction is crucial to our company's success-and so we make every effort to assist our customers in all possible ways. We continually strive to be an industry leader in innovation; to be consistently open to new ideas and new ways of approaching business, while keeping in mind the founding values upon which we are built. We believe in being an honest, fair company, and make every effort to demonstrate this in our actions-from choosing ethically responsible suppliers to educating our customers about any and every aspect of our product lines.