A. Introduction It Is an Egyptian company. It follows the Egyptian regulations and was established in 2010. The company current product is Master batch, and later on in phase two, will go for other products. The company current annual capacity is 9000 ton for all Master batches. The company current employees are 75 direct and indirect labors. From the prospective of value based organization and to be a world class company, the company was certified ISO 9001 and now is in the process of certifying (ISO 14001and 18001), Moreover the company implemented ERP system to increase the speed, visibility and accuracy for all company activities. One of the main sustainable competitive advantage of the company that the owners (Management) have a diversification as some of them has more than 25 years&＃39; experience in the same fields, and others have a doctor of business administration degree (DBA), which constitutes a high professional mix enabling the company to formulate and execute its strategic plan which leads to satisfying its customers and achieves the company long and short term objectives. B. Why choosing us By using our products, all plastic industries that using Master batch will get rid of all quality problems, get their required colors and additives. Moreover, it reduces their products cost. This is happening because we are listening to our customer&＃39;s voice, knowing their needs, have the capabilities to add value to our products and service and try to improve our self that making our customers feel that we are not a separate business but we are integrated to their businesses. All of these previous points make a big difference and gap between us and our competitors and give our customers a competitive edge that enables them to compete all over the world.C. Our Customers Our customers can be any Plastic industries who used Master batch based on polyethylene, poly styrene and poly propylene and we can divide them to these products segments 1. Blow molding industries like plastic barrel2. Injection molding like households3. Films like greenhouses and plastic bags4. Synthetic fiber like curtains and carpets 5. Woven sacks 6. Cast films like plastic files7. Pipe extrusion like electrical tube and PPR water pipe 8. Sheet extrusion like the inner body for the refrigerator D. Our credo values (are our name) (PERFECTO) Many customers can buy our products from other competitors, but no one can buy our culture and values, which merged with our products, except from our company. We provide the ultimate value to our customers and stakeholders.1- Professional work and attitude 2- Environmentally friends3- Reinforcing empowerment ,involvement ,and innovation 4- Feel opportunities 5- Ethics lead and Equal opportunity 6- Customer voice 7- Team effort 8- One goal E. Our vision We will be the main player in Egypt and MEA region then one of the important players all over the world in Master batch through optimizing our values provided to all stakeholders by developing and supporting our strategic factors like human and intellectual&＃39;s capital, agility, quality systems and innovation. F. Our mission To be a world-class Master batch leader with competent empowered and involved employee&＃39;s .This enables our plastic industries&＃39; customers in Egypt, MEA and all over the world to compete in the globe. We will not be only product and service provider but also value producer by respecting our environment, taking the responsibility toward our society, adapting to the latest technology and innovation approach, and have reasonable profit margin that will secure our company growth and provide wealth for all our stakeholders.