AboutAt PDD, everyone lives and breathes an approach to design that drives commercial innovation.PDD is a design and innovation consultancy that develops successful, award-winning and world-first products and experiences for over 35 years.Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical / Pharma, Industrial and Services sectors around the world achieve their business goals through developing innovative new solutions.We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences. Fused with inventive creativity, our unique designs perform superbly, and underpinned with proven quality management (ISO 9001 & 13485) and rigorous implementation, they are robust and profitable to produce.