First established by Berry P in 1995 with the name Berry Cycle as a small store that sells bicycle tools and are located in Batam.Initially, Berry Cycle focusing / concentrating its service only on products / goods bicycle.Later, Berry Cycle developed a major service by supplying electronic equipment to be traded in the 90s.Over the years, by maintaining strong relationships with customers and provide full service in the retail industry bicycle products,Berry Cycle developed into one of the major players in the business electronics in Batam.In 2000, the new Management Berry Cycle decided to change the name of Berry Cycle become PT.OtomaCycle.This is done in conjunction with the logo design The new structure and reshuffle management more professional and organized.Moreover these reforms are also reflected in a change in the appearance of a store that was originally "orang tua traditional store" turned into one of "organized retail chain" which very focused to achieve the best customer service.