ONIRA is an American influenced lingerie boutique offering quality merchandise and personalized service to intimate apparel enthusiasts. Operational since 2006. The lingerie offered by ONIRA includes high quality silks, hand finished laces and superior craftsmanship. We are able to up-sell shoppers a higher quality product that they may have seen in a fashion magazine, by educating her on the better durability, construction and fit, at affordable prices. ONIRA is a specialty lingerie/clothing boutique offering labels, styles and sizes that are currently unavailable in Lusaka, thereby filling a void that exists between other existing outlet selections. Our mission is to give the discriminating lingerie shopper what she is looking for, ranging from correct fit, comfort or style, in an atmosphere that is comfortable, exciting and satisfying. We want to create a connection with the intimate apparel enthusiast that evokes the feeling that ONIRA is "my lingerie/clothing store filled with dreams and delights”. The company is owned and managed by Ms Christalla Kyriacou, who provides marketing and advertising exposure to analyze the customer and market potential. Christalla utilizes her negotiating and relationship building skills with vendors and clients to deliver an exceptional and unique service experience for her clientele. She is assisted by a full time, personally trained salesperson in the store.