One O One International Limited emphasizes overall brand building with business partners. The business model is a full-service package that includes design, product development, production, distribution and marketing. Over the years, it has developed a number of original designer brands, such as Best Friends, Love Angel & The Boy, and is also the authorised licensee of Happy House from Australia and Smileyworld from UK. Today, One O Oneâ??s product lines encompass a wide range of different product categories, from desktop accessories, to all types of bags. Other product lines include plush cushions, dolls, tee shirt, fashion accessories, watches, jewelry, and key chains in order to build up the product coverage as a BRAND.