NOROO Paint & Coatings produces approximately 30,000 various products ranging from architectural coatings, industrial coatings, heavy-duty protecting coatings, PCMs, automotive refinishes and resins for car manufacturing. Also, having developed various highly functional paints including environment-related paints, Noroo Paint guarantees the best quality paint with perfect colors, durability, weatherability, and gloss.

The architectural coatings are produced in a range of colors and functions that fit modern construction methods and trends. The coatings with heavy anti-corrosion properties improve the durability of bridges, plants, and major structures. Industrial paints used for construction materials, steel, electronics and electrical parts, and car and ship repairing are among our most advanced.

NOROO's brands of automotive refinish consist of HiQ, Bodyian and AUTUSS. The product line-up is clearcoat, primer, primer-surfacer, and color coats. These products have been supplied to the local and global markets since NOROO started automotive refinish business in 1985.

We apply the most advanced digital technology to create all NOROO paint & coatings, and the colors are stored in a data base. Furthermore, digital technology enables us to provide customers with highly-functional and environmentally-friendly paint and coatings products. In fact, we have improved the quality of entire manufacturing process from testing, to input and mixing and finally, to processing and packaging. A continued effort will be made to become a major Asian paint & coatings producer, leading the world paint industry through the development of new future world markets.

Noroo Paint had improved its competitive edge in product quality by completely automating and computerizing the whole process of raw material testing, import, mixing, blending, processing, and packaging, while analyzing colors and constructing databases by applying cutting edge digital technologies in various production sectors such as paint and resin. In case of paint, Noroo Paint is producing highly functional and environment-friendly paint that can respond to the rapidly changing flow of the market, including paint for construction and cars.

Noroo Paint is taking its first step as a first class company in an era of limitless competition: "Providing the Best Service" based on its creed of creating a "Beautiful World and Harmonious Values."


"We have been developing Auto-Refinishes business through the continuous study and research."

Since the inception of the automotive refinishes division in 1980s, a commitment to continuous research and development at Noroo Paint & Coatings Co., Ltd. has ensured its leadership of the auto refinishes industry in Korea.

Noroo Paint & Coatings made huge progress when it chose to use technical cooperation with global companies at an early stage. This, coupled with its investments in new plants and a training center, has helped the company to become the leader in the Korean market with its advanced auto refinishes technology. Noroo Paint & Coatings is now recognized as a major company with improved brand value and is presently expanding rapidly into new global markets.

Noroo Paint & Coatings opened its first Beijing paint agent in 2003, and has now extended its overseas business to Middle East, USA, Southeast Asia, Africa, and Pakistan. Noroo Paint is increasingly strengthening its competitiveness in the global market and has established a new auto refinishes-production line in Poseung Industrial Complex. It has also developed and released the Premium Brand "AUTUSS."

With its state of art technology and with great pride, the auto refinishes division of Noroo Paint and coatings Co., Ltd. will strive to increase its customers' satisfaction to a greater extent than ever before.