NIDA MAHMOOD FASHION LABELNida Mahmood is a self taught artist and trained designer from NIFT. Awarded for the Most Creative Design Collection in 2002, she continued with trail blazing concepts through the fashion weeks she participated in. Indian Kitsch being her muse and forte, her last 4 collections at WIFW titled High on Chai, Bioscope , Sadak Chaap and Machis met with rave reviews, critical appreciation and commercial success. She also regularly writes on art and fashion for reputed newspapers and websites. Hailed as the Queen of Indian Kitsch by the media, she travels extensively for fashion and art shows, talks and an incorrigible wanderlust.NEW INDIA BIOSCOPE CO.New India Bioscope Co. is an (ad)venture founded by Nida Mahmood and Raul Chandra. Self confessed street-o-holics of Indias colorful alleyways both Nida and Raul draw inspiration from the quirks and vibrancy of Indian streets, nooks and crannies. The people, faces, dialogues, conversations, walls and shops, chai stalls, posters, hoardings, songs, dances, rickshaws, crows and cows of Indian multi-hued ethos are all lead characters in New India Bioscope Co rambunctious Technicolor drama. All these characters play their parts on art, graphics, furniture, light fixtures, clothes, and accessories like bags, shoes etc and films designed by New India Bioscope Co.A Bioscope is that magic box in which we project our Technicolor stories. Stories of mirth, madness and melodrama. Stories that are a song and dance- The song and dance in every person, crow or cow that moves and grooves on our colorful streets.New India Bioscope Co. celebrates and salutes these stories of art and popular culture of street India.