Moiidea Holding Limited was established in Hong Kong in August 2004, and Shanghai Moiidea Art Decoration Co., Ltd. was established in Shanghai in the same year. Moiidea attracts a group of young people who are devoted to revitalize Chinese ceramic industry. Moiidea advocates the innovation of China ceramic industry, and has become one of the leading companies of creative industry. Moiidea Not-White Porcelain Sanitary Ware changed peopleâ??s consumption habits of sanitary ware. Bringing â??China Iconâ??, such as Ming Dynastyâ??s blue-and-white, Qing Dynastyâ??s powdered color, into western style, Moiidea led a new trend of sanitary ware. Moiidea Not-White Porcelain Sanitary Ware was awarded the 2007 TOP 5 Undertakings of CCTV Win-in-China Competition.