Avitek is an imaginary retailer that has grown through acquisitions. The company started out selling apparel but recently merged with an electronic retailer to expand business and consolidate cost centers such as accounting and web development. Because of this acquisition the company now has two very different order management systems (OMS), one each for electronics and apparel orders. Avitek also has a customer relationship management (CRM) system to manage customer profile information. Finally, Avitek has a Customer Service system to manage the support cases for Electronic products.