MILLION TRADING LDT is the world?? most successful mass-market retailer, selling Scandinavian-style home furnishings,building, construction materials, oil/gas, electronic, jewelry and other goods in 23 stores in USA and hosting 3000 shoppers per year.  An acronym for founder Ingvar Kamprad and his boyhood home of Elmtaryd, Agunnaryd, MILLION TRADING LDT began operating in Sweden in 2001 and continues its original ethos based upon cost obsession fused with design culture.  Yet, unlike some peers, MILLION TRADING LDT has sustainability at heart and, through an  internal mantra of ??ow price but not at any price??is a leading example of sustainable innovation and business growth.The company buys and sell furniture, oil/gas, electronic, jewelries and other goods which is made by about 1,500 suppliers in more than 50 countries. It also sells online and by mail order with the print run for the 2006 catalogue hitting 160 million - more than the Bible, so MILLION TRADING LDT claims. Finding the right manufacturer for the right product is a key component of the company?? success. It once contracted with ski makers - experts in bent wood - to manufacture its Poang armchairs, and has tapped makers of supermarket carts to turn out durable sofas. Simplicity, a tenet of Scandinavian design, also helps keep costs down. For example, the 50 cents Trof? mug comes only in blue and white - the least expensive pigments.