?ELL?is a new and upcoming label just being launched in July 2003 by Melinda Looi (MIFA-Designer of the year 2004).
She has created this casual collection to cater for the trendy women and men. The collection carries affordable designs for weekend, fun outings and for casual Fridays at work.  Prints, embroidery and quirky details make this collection fun and different. MELL also include a complimentary selection of shoes, costume jewellery, belts and bags.